Quotable: Let the Elephants Run by David Usher

Monday 22 June 2015

"Artist or entrepreneur, in my mind we are all hustlers and thieves. We are an amalgamation of the ideas that surround us. There may be a few rare geniuses that can pull incredible brilliance out of the air without any prior knowledge or contextual influence. But for the rest of us, ideas are based on other ideas. We build off the work of others. Consciously or subconsciously, our creations are an evolution of the ones that came before.

"We absorb and steal, rob and plunder — whatever it takes to get our creativity moving. We take the best ideas we can find, not to plagiarize them outright but to mash them together, twisting them into knots with the hope of exposing new shapes and new forms."

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